{"id":2433,"date":"2018-04-05T09:51:50","date_gmt":"2018-04-05T09:51:50","guid":{"rendered":"https:\/\/www.adiccionesmurcia.com\/?p=1192"},"modified":"2018-04-05T09:51:50","modified_gmt":"2018-04-05T09:51:50","slug":"mayor-control-publicitario-para-prevenir-el-consumo-de-alcohol-juvenil","status":"publish","type":"post","link":"https:\/\/forummontau.com\/murcia\/mayor-control-publicitario-para-prevenir-el-consumo-de-alcohol-juvenil\/","title":{"rendered":"Mayor control publicitario para prevenir el consumo de alcohol juvenil"},"content":{"rendered":"<p>El <strong>Grupo de Trabajo sobre Alcohol de la <a href=\"http:\/\/www.seepidemiologia.es\/\">Sociedad Espa\u00f1ola de Epidemiolog\u00eda<\/a><\/strong> (SEE) ha elaborado un informe en el que pone sobre la mesa los <strong>problemas que el consumo de alcohol genera entre adolescentes y j\u00f3venes<\/strong> en Espa\u00f1a, las consecuencias que tiene para su salud y el impacto negativo en t\u00e9rminos sanitarios, sociales y econ\u00f3micos, en parte por su f\u00e1cil accesibilidad y bajo coste.<\/p>\n<p>El consumo de alcohol se considera algo normal por buena parte de la poblaci\u00f3n, incluso por parte de los adolescentes que no pueden adquirirlo legalmente. Por este motivo, la <strong>Sociedad Espa\u00f1ola de Epidemiolog\u00eda pide a las autoridades una mayor regulaci\u00f3n de la publicidad<\/strong>, ya que la promoci\u00f3n de las bebidas alcoh\u00f3licas es clave en la iniciaci\u00f3n y mantenimiento del consumo, especialmente entre la poblaci\u00f3n joven, la m\u00e1s influenciable por la publicidad.<\/p>\n<p>El consumo de alcohol en j\u00f3venes en Espa\u00f1a es uno de los m\u00e1s altos del mundo, y se inicia a edades muy precoces, 16 a\u00f1os de media. Adem\u00e1s, la percepci\u00f3n que tienen los j\u00f3venes sobre el riesgo del alcohol es bajo: menos del 50% de los participantes en una encuesta en 2016 identificaron el consumo intensivo peri\u00f3dico de alcohol como nocivo.<\/p>\n<p>En su informe, que remitir\u00e1 a los grupos parlamentarios y a la Administraci\u00f3n sanitaria, la SEE recomienda <strong>eliminar la publicidad y marketing de bebidas alcoh\u00f3licas en eventos culturales y deportivos<\/strong>; <strong>delimitar un horario para su publicidad en radio, televisi\u00f3n e internet y limitar la presencia de sus marcas logotipos en el entorno urbano<\/strong>.<\/p>\n<p>La publicidad m\u00e1s visible es la dirigida directamente a los j\u00f3venes, a trav\u00e9s de spots y de carteles publicitarios en el espacio p\u00fablico. En ellos suelen emplearse mensajes que relacionan las marcas de bebidas alcoh\u00f3licas con el \u00e9xito social o sexual, y con la diversi\u00f3n en general.<\/p>\n<p>Adem\u00e1s, las marcas de bebidas alcoh\u00f3licas con frecuenciapatrocinan eventos culturales (especialmente de m\u00fasica, cine y televisi\u00f3n) y deportivos (competiciones, exhibiciones, carreras populares, etc.) asociando la marca con valores positivos para la sociedad.<\/p>\n<p>Y en la v\u00eda p\u00fablica, las bebidas alcoh\u00f3licas tambi\u00e9n est\u00e1n muy presentes a trav\u00e9s del mobiliario urbano de bares y restaurantes, que frecuentemente incluyen logotipos de bebidas alcoh\u00f3licas en sombrillas, sillas o mesas como otra forma de promoci\u00f3n indirecta.<\/p>\n<p>Para reducir esta normalizaci\u00f3n y banalizaci\u00f3n del alcohol piden <strong>pol\u00edticas activas y concretas de regulaci\u00f3n<\/strong>. Existe <strong>evidencia cient\u00edfica de que una menor presi\u00f3n y promoci\u00f3n publicitaria de las marcas de bebidas alcoh\u00f3licas se asocia a un menor consumo por parte de los adolescentes<\/strong>. En este sentido, mencionan las medidas contra el tabaco que limitaron el empleo de estrategias de marketing similares a las que actualmente usan las marcas de bebidas alcoh\u00f3licas y que han conseguido reducir ese consumo entre adolescentes.<\/p>\n<p>La<strong> normalizaci\u00f3n del alcohol est\u00e1 en la base del inicio precoz y sostenido, as\u00ed como la percepci\u00f3n de bajo riesgo de sus consecuencias negativas<\/strong>, especialmente entre los m\u00e1s j\u00f3venes. Los epidemi\u00f3logos consideran que la legislaci\u00f3n actual limita solo parcialmente los anuncios y que hay \u201cun <strong>amplio margen de mejora en su regulaci\u00f3n europea y nacional<\/strong>\u201d. Adem\u00e1s, subrayan que los j\u00f3venes \u201cson el objetivo principal de parte de esta publicidad a la que est\u00e1n expuestos diariamente por diferentes canales\u201d.<\/p>\n<p>Desde la SEE se apunta que<strong> reducir la presencia de las marcas de bebidas alcoh\u00f3licas en el d\u00eda a d\u00eda de los adolescentes y evitar su identificaci\u00f3n con lo l\u00fadico, e incluso con lo saludable, contribuir\u00eda a retrasar el inicio de su consumo<\/strong>, reducir las cantidades que toman y evitar sus consecuencias negativas en la salud y la sociedad.<\/p>\n<p>El informe elaborado por el Grupo de Trabajo de Alcohol de la SEE recoge tambi\u00e9n las consecuencias adversas a corto plazo, el retraso en la maduraci\u00f3n neuronal y un incremento de las lesiones de tr\u00e1fico, principal causa de fallecimiento entre los 18 y los 30 a\u00f1os. Y a medio plazo, un mayor riesgo de desarrollar dependencia alcoh\u00f3lica, con las graves consecuencias sociales e individuales que conlleva.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Grupo de Trabajo sobre Alcohol de la Sociedad Espa\u00f1ola de Epidemiolog\u00eda (SEE) ha elaborado un informe en el que pone sobre la mesa los problemas que el consumo de alcohol genera entre adolescentes y j\u00f3venes en Espa\u00f1a, las consecuencias que tiene para su salud y el impacto negativo en t\u00e9rminos sanitarios, sociales y econ\u00f3micos, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[6,30,76],"tags":[],"class_list":["post-2433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adicciones","category-alcohol","category-prevencion","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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